Madonna is the face of a major new campaign.
The Confessions II Queen of Pop has officially been appointed Global Brand Ambassador of KIKO Milano, Italy’s number one make-up brand, the company revealed on Monday (June 8).
The Campaign Features a New Stuart Price Remix of “Bring Your Love”
The campaign is called“The KIKO Show,” shot by fashion photographer Rafael Pavarotti, and is soundtracked by an exclusive remix of Madonna’s latest single “Bring Your Love,” crafted by her Confessions collaborator, Stuart Price.
Madonna Is the New Face of KIKO Milano
From KIKO Milano:
“The campaign celebrates a new era for the brand, one rooted in transformation. Madonna introduces us to the KIKO woman with a simple question: have you met KIKO? From there, we learn who KIKO is, and she’s the ultimate embodiment of ‘Italianity.’ She’s playful. She’s impossible to ignore. She’s Italian. She’s global. As the story unfolds, the dramatic, smoke-filled silhouettes cut to the high-intensity shift to close-ups, celebrating the rich Italian DNA shared between Madonna and KIKO MILANO. Both are bold and uncompromising.”
KIKO Milano Is Expanding Into Macy’s
The announcement also coincides with a partnership with Macy’s, beginning with the opening of three stores on June 6 at the Herald Square flagship store in New York City, as well as Manhasset (New York) and Tyson’s Corner Center (Virginia).
KIKO Milano products are also set to roll out across Macy’s stores in the coming months.
On Monday evening (June 8), Madonna made a special appearance behind the DJ booth alongside Honey Dijon at a star-studded launch event, where attendees got to play with products, including the 3D Hydra Lipgloss, Love Fusion Foundation, Unlimited Double Touch and Maxi Mod Mascara.
Check out all of the KIKO Milano campaign photos…
“Madonna is the blueprint. She’s everything. Working with Madonna let us push KIKO Milano to the next level. It’s designed to demand an audience, just like our muse and just like the products themselves. The KIKO show has just begun, and we have more up our sleeves. The secret is out,” the brand’s Drew Elliott said in a statement.
Madonna‘s makeup artist, Marcelo Gutierrez, was named as the brand’s Global Makeup Artistry Creative Director back in May.
“I am incredibly excited to join KIKO Milano as Global Makeup Artistry Creative Director. I am looking forward to contributing to this next chapter and helping inspire creativity and confidence worldwide,” he said in a statement earlier this year.
See the Behind-the-Scenes Photos From Madonna’s Campaign
At the same time, Madonna just premiered her celebrity-filled Confessions II short film, including brand new songs from her upcoming album. Watch and see who stars in the movie!
Posted To:beauty Fashion Kiko Milano Madonna Music stuart price
