Marketing
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Hollywood
Upper Deck Revives “Trade Jordan” Marketing Stunt From 1992
In 1992, decades before viral marketing was a thing, Upper Deck pulled off one of the most memorable marketing stunts…
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Series
Yahya Abdul-Mateen II on ‘Wonder Man’ Character, Marketing, Season 2
At first shrouded in secrecy, the plot of the Disney+ series “Wonder Man” soon becomes simple enough to understand. Protagonist…
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Series
How NBC’s Marketing Nearly Ruined One Of Seinfeld’s Most Ambitious Episodes
“Seinfeld” didn’t always play it safe. One of the essential sitcom’s biggest risks came…
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