Former professional tennis players and siblings Andy Murray and Jamie Murray will launch a YouTube channel this June to offer behind-the-scenes access to tennis tournaments, master classes and more.
The channel, called The Set, will have access to archive footage from ATP Media, The All England Lawn Tennis Club, and the LTA to re-live big moments in tennis, and the Murrays will also have some access to showcase players and stories during tournaments such as Wimbledon and more. Broadcast partners of Wimbledon, including BBC Sport, will also have access to their digital-first content during the tournament.
Andy Murray is a former No. 1 ranked singles tennis player, having won three major singles titles. Jamie Murray was a former No. 1 ranked doubles player, with seven grand slam titles, including mixed doubles.
The show will be produced by Prodigy Studios, the creative team behind The Overlap and The Switch, alongside strategic partner IMG Tennis, which is a division of WME Sports. The channel will also include challenges, road trips and more, with the long-term goal of expanding the channel into live events, podcasts and sponsor-led opportunities.
The first episode, “Can We Turn KSI into a Pro Tennis Player?”, will air on YouTube on June 24.
“I am a big fan of the YouTube content that sports stars like Bryson DeChambeau and Kevin Pietersen are creating and have thought for a long time that there is space in tennis for something similar. I love tennis and I’ve always tried to have fun whilst playing and so I’m excited to share that side of the sport with tennis fans. I’ve also always been really interested in the stats and the data behind sport, the expert insights and the small percentages that can make a difference, so we’ll be delving into that as well as the light-hearted stuff,” said Andy Murray.
“Tennis is a global sport with limitless stories. It’s been great working with my brother on the initial content; our goal is to evolve the channel based on what the fans actually want to see. We’ve got big ideas for where this can go,” said Jamie Murray.
