Sacha Baron Cohen is ready to bring back Ali G to get a little respect.
Amazon MGM Studios announced that it will release Ali G: Who Iz I? in theaters Oct. 23. Plot details have not yet been shared.
The movie will mark Cohen’s directorial feature debut. Cohen has been working on the project on and off for the past few years, shooting it in various cities.
In the late 1990s, Cohen debuted the satirical character as a hip-hop journalist known for his bravado and London street slang. Cohen played the role on sketch comedy series Da Ali G Show, which aired on Channel 4 in the U.K. before making its way stateside via HBO. Ali G was known for unscripted interviews that would involve asking uncomfortable questions to public figures who were not in on the joke. The show also featured Cohen’s characters Borat Sagdiyev and Brüno Gehard, who would both go on to lead their own movies.
Ali G made his big-screen debut with director Mark Mylod’s 2002 feature Ali G Indahouse.
More to come.
